Connecting Alwyndor with the people who need them
ALWYNDOR
Helping a trusted aged care provider build awareness, grow consideration and connect with its community.
Alwyndor has long played an important role in Adelaide’s southern metro community, providing residential care, dementia care, respite care, allied health, therapy, wellness programs and Support at Home services.
With changes across the aged care sector, Alwyndor saw an opportunity to take a more proactive approach to marketing. The goal was clear… improve brand consistency, strengthen audience engagement and build a more consistent presence across the people who matter most.
That included older South Australians, family decision makers, referrers and potential employees.
With changes across the aged care sector, Alwyndor saw an opportunity to take a more proactive approach to marketing. The goal was clear… improve brand consistency, strengthen audience engagement and build a more consistent presence across the people who matter most.
That included older South Australians, family decision makers, referrers and potential employees.
A coordinated plan across brand, recruitment and service growth.
We worked with Alwyndor to develop a media strategy that could support multiple priorities without losing focus. Support at Home sat at the centre of the campaign, with sector reforms creating a need for clearer communication and stronger visibility in market.
Recruitment was another key focus, helping Alwyndor speak to people with care experience across Adelaide’s southern suburbs.
Residential care, wellness and therapy also formed part of the broader strategy, ensuring the plan reflected the full scope of Alwyndor’s services and the role they play in helping people live healthy, engaged and fulfilled lives.
Recruitment was another key focus, helping Alwyndor speak to people with care experience across Adelaide’s southern suburbs.
Residential care, wellness and therapy also formed part of the broader strategy, ensuring the plan reflected the full scope of Alwyndor’s services and the role they play in helping people live healthy, engaged and fulfilled lives.
Real people. Real care. Real connection.
To support the campaign, we captured a suite of photography designed to feel warm, human and grounded in Alwyndor’s day-to-day care.
The shoot focused on two key streams: the people behind the organisation, and the services delivered through Support at Home.
The result was a flexible content library that could be used across digital advertising, out of home, recruitment activity, social media and broader brand communications.
The shoot focused on two key streams: the people behind the organisation, and the services delivered through Support at Home.
The result was a flexible content library that could be used across digital advertising, out of home, recruitment activity, social media and broader brand communications.
A media mix built to meet people where they are.
The campaign combined awareness, consideration and action across multiple channels.
We planned and are managing media across radio, out of home, LinkedIn, Meta and Google Ads
Radio and outdoor helped build broader brand visibility across the southern metro area.
Meta and Google helped drive traffic to the Alwyndor website and reconnect with people already showing interest.
LinkedIn supported recruitment and professional audience targeting, helping Alwyndor reach people with relevant care experience.
We planned and are managing media across radio, out of home, LinkedIn, Meta and Google Ads
Radio and outdoor helped build broader brand visibility across the southern metro area.
Meta and Google helped drive traffic to the Alwyndor website and reconnect with people already showing interest.
LinkedIn supported recruitment and professional audience targeting, helping Alwyndor reach people with relevant care experience.
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Building a stronger presence for a community-focused brand.
As the campaign continues to roll out, the work is helping Alwyndor show up with more consistency, clarity and confidence across its key audiences.
Through considered photography and a coordinated media plan, Alwyndor now has a stronger platform to promote its services, support recruitment and grow awareness across the community it serves.
Through considered photography and a coordinated media plan, Alwyndor now has a stronger platform to promote its services, support recruitment and grow awareness across the community it serves.
